Kailua, Hawaii, August 18, 2008 - Surfers and surf/board sports retailers now have a fresh, alternative option in surf clothing and accessories; SACRED surf, an island-inspired men's and women's surf apparel company, launched its online surf shop, http://www.sacredsurfhi.com. SACRED surf offers a new take on surf wear; modern, artistic, unadorned yet hip clothing for the surf enthusiast. SACRED surf's user-friendly, convenient online surf shop allows both buyers and retailers easy access to artful clothing. Owner/artist, Jennifer Gagen combines her intricate illustrations, photo collages and free-flowing art of earth's elements for SACRED's line of surf bikinis, sundresses, one-of-a-kind trucker hats, tank tops, tees and surf travel bags.

SACRED surf started SACREDsurfhi.com truly for the convenience of busy outdoor/surf retailers looking for unique surf clothing. Retailers can set up an online surf wholesale account, shop, order and pay for their purchases all with the click of a button. SACRED surf came about when owner/artist, Jennifer Gagen, recognized the surf industry's need for a company offering not only direct consumers, but retailers the ability to place their order online for unique surf clothing online. Combining her passion for the outdoors and 17 years of creative design at her own advertising agency, Gagen hopes that people will be particularly inspired by herfresh and colorful free flowing art that embellishes her clothing line.

Jennifer Gagen's personal inspiration for her art for her clothing line comes directly from a passion for not only surfing but growing up skiing. Gagen says, "I think that my art that you find on my clothing speak to those that are true masters of their sport whether they are in the mountains or the oceans." She is especially excited about introducing her surf bikinis in her swim wear line that not only are colourful and have soul, but are highly functional for the surfer girl. "Nothing is worse than spending days finding a bikini that fits, buying it for more than $80, only to find it falls off or hurts your neck while you are surfing," Gagen adds.

Erik Dalton, Gagen's partner, and owner of Jagged Edge Mountain Gear outdoor retail store in Telluride, Colorado, believes SACRED surf's focus on creating fashionable yet highly functional surf clothing that expresses surfers passion for the ocean will be the key to their clothing line's success. Dalton says, "I am most excited about delivering product that people will love, and building a brand that people feel they can have a connection with. So many of today's big surf brands are corporations, and SACRED is really taking a grass roots approach by giving people something they not only want but relate to."

Both spending time in hip surf and mountain lifestyle communities such as Tellur ide and Hawaii, and working with Telluirde's Junior Mogul Ski Team, Gagen and Dalton found a niche in the surf apparel industr y through their understanding of people that don't want flashy adornments and brand names scrawled across their clothing; SACRED surf believes it's still about the experiences that people have while using their products, whether it's surfing, skating, skiing or just hanging out, that matters the most.

About SACRED surf
SACRED surf and snow, LLC, is a surf apparel and accessories company offering a fresh, alternative option in surf wear for men and women. Focusing on fashionable and functional surf clothing with artful designs, artist/ owner Jennifer Gagen captures the heart and soul of surfing in her illustrations, photos and free-flowing art that embellish the line bikinis, sundresses, one-of-a-kind trucker hats, tank tops, tees and surf travel bags offered at SACRED's user-friendly online surf shop for surfers and surf/boardsports retailers.